Starring Ankita Lokhande as Archana and Shaheer Sheikh as Manav, the 8-episode web series created by Ekta R Kapoor will premiere on ZEE5 soon
After announcing the return of the iconic ZEE daily soap opera Pavitra Rishta, which first aired in 2007, ZEE5 has now released the teaser of the highly anticipated slick new avatar, ‘Pavitra Rishta…it’s never too late’ . ZEE and Ekta Kapoor’s ‘Pavitra Rishta’ remains one of the most iconic daily soap operas in the history of Indian TV with 1424 episodes lasting 5 long years. Now, back in a fresh, limited web series format, “Pavitra Rishta… It’s Never Too Late” stars Ankita Lokhande as Archana and Shaheer Sheikh as Manav.
Teaser Link –
The series is a romantic family drama centered around Manav and Archana, the quintessential daughter-in-law and son of every Indian family, and their two quintessential middle-class families. Unlike other romantic dramas, ‘Pavitra Rishta…it’s never too late’ will be the beginning of a love story from which it was supposed to end when Manav and Archana are swindled by their families into the sacred union of marriage.
Since ‘Pavitra Rishta…it’s never too late’ is based on the concept of arranged marriage, ZEE5 teamed up with Jeevansathi for a marketing campaign with the latter starting a bridal and groom hunt for Manav and Archana respectively. To find the perfect match for Manav and Archana, their profiles were posted on Jeevansathi’s social media handles where both characters defined their requirement for the perfect partner. In response, ZEE5 commented that they don’t have to look any further for Jeevansathi to find the right partner for Manav and Archana and revealed the teaser of ‘Pavitra Rishta…it’s never too late’.
Actor and producer Bhairavi Raichura’s 24 Frames Production has led the digital series which will be available exclusively on ZEE5. Directed by Nandita Mehra, written by Nikita Dhond, Gautam Hegde and Ritu Bhatia, ‘Pavitra Rishta…it’s never too late’ will premiere on ZEE5 in September.
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