SCOOP: No second trailer, no newspaper advertisement – Rohit Shetty adopts a novel strategy for Sooryavanshi; campaign to begin post October 15 : todayssnews


The countdown for the discharge of the largest Bollywood launch of 2021 – Sooryavanshi – has began. It options Akshay Kumar and Katrina Kaif in lead with Ajay Devgn and Ranveer Singh in key roles. With a formidable ensemble and Rohit Shetty because the director, it is anticipated to set the box-office on hearth upon its launch this Diwali. Whereas followers have been awaiting an official replace from workforce Sooryavanshi, Bollywood Hungama has obtained an unique scoop on this cop universe movie.

“Rohit Shetty is thought to plan novel advertising and marketing campaigns for his movies. For Sooryavanshi, the famous person director has determined to maintain a brief and tight marketing campaign of simply 15 to 18 days, which might be pushed by songs. Whereas there’s a second trailer prepared with the director, he is not too eager on unveiling it as it could give away a variety of particulars in regards to the premise of the movie, contemplating that the primary trailer itself was over 3.30 minutes lengthy,” a commerce supply knowledgeable Bollywood Hungama.

Then how is he planning to market Sooryavanshi? “It’ll be an outside marketing campaign because the director will get house on hoardings within the metropolis,  in barter of commitments of constructing an look at sure occasions of the hoarding firm. He has taken the choice to go on-ground and occupy the hoarding world to place out the message that Sooryavanshi will launch this Diwali solely in Cinema halls. The hoardings apart, he might be concentrating on digital advertising and marketing with songs, posters and different hygiene stuff on social media,” the supply stated.

The supply additional added, “Whereas the workforce was toying with the thought of newspaper advertising and marketing, at this level of time, Rohit has been towards the thought of utilizing the newspapers as a instrument of promoting. By way of the 18 day marketing campaign, he’ll unveil 3 songs, and expects the thrill to the touch the roof with them, as all 3 are anticipated to be chartbusters. He’s banking huge on ‘Aila Re Aila’, which options the three cops, Singham (Ajay Devgn), Simmba (Ranveer Singh) and Sooryavanshi (Akshay Kumar).”

Other than ‘Aila Re Aila’, Rohit can also be anticipating the track, ‘Tip Tip Barsa Paani’, to change into a rage on social media. Those who’ve seen it inform us that it is higher than the unique monitor with Katrina Kaif as by no means earlier than. The marketing campaign will start put up October 15.

Additionally Learn: Film theatres opening in Maharashtra from October 22, commerce and trade reacts

Extra Pages: Sooryavanshi Field Workplace Assortment


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