More than 100 million people worldwide use an Apple Watch

The Apple Watch remains the most popular smart watch on the market, and in the second quarter of 2021, Apple reached another milestone for users, according to Counterpoint Research’s Global Smartwatch Shipments Tracker.

counterpoint Apple Watch 2Q20 market share


There are now over 100 million active Apple Watch users thanks to the device’s design, health features, and related services. It’s possible that Apple will reach this milestone even earlier than 2021, as Neil Cybart does said in February that, according to his estimates, Apple reached 100 million users in December.
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In the second quarter of 2021, worldwide smart watch shipments grew 27 percent and Apple was able to maintain its number one position. Apple’s market share was 28 percent, just under 30 percent in the same quarter of last year, but well ahead of competitors such as Huawei, Samsung and Garmin.

The United States remains Apple’s largest market, accounting for more than half of the Apple Watch user base.

During the quarter, Apple Watch Series 6 was the most popular smart watch overall, followed by the Apple Watch SE. The Samsung Galaxy Watch Active 2 took third place, followed by the Apple Watch Series 3 in fourth place and the Imoo Z6-4G in fifth.

counterpoint best selling watches q2 2021


Apple will debut its latest wrist-worn device, the Apple Watch Series 7, in a few weeks. The Series 7 will feature the first redesign we’ve seen in years, with Apple adopting a flat-edged design with a larger screen, and new 41mm and 45mm case sizes.

We expect Apple to introduce the new Apple Watch Series 7 models in addition to the iPhone 13 lineup, and we could hear details about an event date in the next two weeks.

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